About Us

On 27 October 2016, the University of the Philippines Cebu (UP Cebu) became the youngest Constituent University under the UP System although it is the oldest campus outside Metro Manila. UP Cebu was established in 1918 and started as a Junior College of the University of the Philippines under Dr. Jose Mirasol as the College Dean. After a century, the University now has four colleges, namely, the College of Communication, Art, and Design, the College of Science, the College of Social Sciences, and the School of Management.


In consonance with UP Cebu’s vision, the School of Management intends to be the leading regional institutional resource for the training and development of decision-makers who are firmly grounded in our national culture and heritage, and who can be effective in a wide range of situations.

To achieve this vision, it currently offers two programs—the Bachelor of Science in Management at the undergraduate level, and the Master of Business Administration at the graduate level.

The Management Program, which was then referred to as the Commerce Program, started in the 1920s. As UP Cebu underwent a series of closures and re-openings, the Commerce Program also went through a series of changes. The BS Business Management (BSBM) Program and the BS Hotel and Restaurant Management (BSHRM) are two different programs which were offered in 1973 and 1976, respectively. In 1982, the BSBM and the BSHRM programs were revised to Bachelor in Business Management (BBM) and BS Hotel and Restaurant Management (BBM-HRM), respectively. By the start of the 21st century, the Management Program was renamed to BS Management in 2002, while the BBM-HRM was abolished in 2006. During this time, the undergraduate business management program fortified its achievements and track record by being recognized by the UP System as the flagship program of UP Cebu.

As for its graduate program, the Masters in Business Administration program was initially offered in 1963. In 1965, the Master in Public Administration (MPA) was offered, and in 1974, Certificate in Governmental Management (CGM) was proposed. In 1979, these existing programs were renamed to Master of Management major in Business Management (MMBM) and Master of Management major in Public Management (MMPM), Master of Management major in Education Management (MMEM) and Master of Management major in Integrate Health Services Management (MMIHSM).

In 2009, the value of the MBA brand made it imperative to replace the existing curriculum with Master of Business Administration, which was adopted from the Cesar EA Virata School of Business of UP Diliman.
The undergraduate program is offered on a semestral basis while the graduate program is offered on a trimester basis. The existing School of Management program is a 4-year program designed to produce graduates who have the flexibility to perform in the corporate environment as well as engage in entrepreneurial endeavors. Starting AY 2019 – 2020, SoM will be offering BS Management  (Minor in Marketing).
The MBA Program, launched in UP Cebu in 2009 was revised in 2016 to better serve the intended target market in Central Visayas. The revision included a formal research course to contribute in the generation and dissemination of new knowledge relevant to the needs of the region. It also included a special topic in management course to introduce relevant management topics on a timely basis.
To support these program offerings, the School has a human resource complement of 11 full-time faculty members (three of which have Doctoral degrees), and industry practitioners as lecturers to complete the roster.

Message from the 2017 SoM Dean

Welcome to the School of Management at UP Cebu.

This is a time when we are witnessing a lot of changes in Cebu and the Region. From replacing idle lands and old buildings with business process outsourcing (BPO) offices, boutique hotels, shopping malls, 24-hour convenience stores to satisfy the changing needs of Cebu residents. With these developments, the mission of School of Management remains steadfast: to contribute to the betterment of Cebu and the Region.

We will continue to be true to our mission by delivering relevant academic programs, research, and public service activities.

We strive to graduate ethical and responsible citizens who are prepared to take the lead in their careers and the communities and are ready to serve for the advancement of the society. Our students shall be trained and developed through excellent academic programs delivered by distinguished faculty and a pool of industry-recognized lectures.

Join us in our efforts to build the next generation of leaders.

Asst. Prof. Tiffany Adelaine Tan, PhD
Dean (2017 – )
Chairperson (2016)

Message from the 2015 BMC Chairperson

Welcome! This year has plenty in store for the improvement of our cluster. The year 2015 entails new strengths as we review our academic programs and the elevation to a School.

This year we will review our academic programs to usher the graduates of the DepEd’s K to 12 Curriculum into the university life. The faculty will be revising the BS in Management program because the incoming first-year students would have likely taken specialized electives under the Academic track – Accountancy, Business, and Management. The proposed curriculum will include revitalized general education, courses in business analytics, management of innovation, and statistics.

On the other hand, the MBA program will be revised to offer two tracks instead of one. The comprehensive examination track and the research track. The research tracks will allow: 1) a group business mission or 2) a thesis.

Administratively, the cluster will see the final draft of its proposal for an elevation to School of Management.

Asso. Prof. Marie Jane Jumawan Matero, DPA, CPA
BMC Chairperson (2015)

Message from the 2013 BMC Chairperson

The Management Cluster consists of two programs, the BSM and the MBA with a full complement of eleven (11) full-time faculty members, inclusive of the Dean of the College, the Associate Dean for Administration and the Budget Officer for the college. Other faculty members also handled sensitive positions, including the BAC Chairmanship.

Our being few in numbers is not a hindrance to achieving more. All teaching performances were rate from very good to excellent, and a good amount of articles were published. Faculty members had their own extension services.

Yet, one of our biggest achievements as a cluster was the conceptualization and development of the plan for the elevation of our cluster to a School of Management. We dare say that we as a cluster are ready for such elevation, and in fact do look forward to it.

The cluster will be facing new challenges in the years to come. It will continue supporting the vision and mission of the entire University. It will no less devote much effort in contributing to UP Cebu becoming a CU. The Cluster will be developing and pursuing its plans, like the institution of two new graduate programs, and the construction of a new building.

In closing, I would like to extend my sincere gratitude to all our fellow faculty members, the support staff, as well as those in the administration. I sincerely pray that all will continue to extend their full support for a better UP Cebu and the UP community.

Asst. Prof. Ernesto G. Yap
Chairperson (2013 – 2014)

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