Modern Management Imperatives require that everyone compete with everyone else regardless of geographic constraints, that customers’ views which are now refined and sophisticated be sought and their desires respected, that converting an idea into a product or service (cycle time) be shortened, that the structure of work and workflow be re-engineered, and that the financial, physical, human and information resources be re-deployed in consideration of sustainability issues and corporate social responsibility.
The extent or reach of individual businesses is anchored heavily on information technology. Managers must become globally knowledgeable and seek and make use of information effectively and efficiently in order to survive.
It is in this context that the Master of Business Administration Program of UP Cebu is designed and will be modified through the years. The program has a balanced offering of core courses in the functional areas and general management, including electives in various specialized topics in business management. Its main objective is to prepare students to become leaders of organizations competing in a business environment that has grown increasingly dynamic and complex.
It is offered in the evenings and is designed to meet the needs of working professionals. It can be completed in 8 trimesters or 2⅔ years. Courses are taught through a mix of teaching methods such as lecture, case method, field exposures and computer simulation. These are handled by full-time faculty who are active in research, by lecturers drawn from a list of practicing managers and affiliate faculty from UP Diliman’s Cesar E.A. Virata School of Business.
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